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Master E-Commerce & Marketing Tools: Build & Scale Online Businesses

Comprehensive Training in Shopify, Marketplaces (Amazon/Flipkart), Analytics & Automation

The retail landscape has shifted. Today, the world’s biggest marketplaces exist online, and the most successful businesses are those that can master the digital storefront. Whether you want to launch your own brand, become a freelance Shopify developer, or manage sales for global giants like Amazon, Tulsi Academy provides the blueprint for success.

Our curriculum combines the technical skills of building online stores with the marketing savvy needed to drive traffic and sales, backed by the analytical tools to optimize performance.

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E-commerce Marketing

This module focuses on the strategies required to turn visitors into buyers and one-time buyers into loyal customers. 

  • The E-commerce Ecosystem:
    • Understand the differences between B2B (Business to Business), B2C (Business to Consumer), and D2C (Direct to Consumer) models.
    • Analyze the Online Buyer’s Journey and how to optimize every touchpoint.
  • Conversion Rate Optimization (CRO):
    • Learn to reduce cart abandonment by optimizing the checkout flow.
    • Implement trust signals (reviews, badges, guarantees) to increase buyer confidence.
    • A/B test landing pages, call-to-action buttons, and product images.
  • Customer Retention & Loyalty:
    • Implement loyalty programs, referral schemes, and email re-engagement campaigns.
    • Utilize retargeting strategies to bring back lost visitors.

Shopify Development & Marketing

Shopify powers millions of businesses. Learn to build, customize, and market high-converting Shopify stores.

  • Store Development & Management:
    • Setup: Learn to register a domain, select a theme, and configure payment gateways (Shopify Payments, Stripe, PayPal).
    • Customization: Understand Liquid (Shopify’s templating language) to edit themes and create custom page templates.
    • Product Management: Optimize product listings with high-quality images, descriptions, and variants.
  • App Ecosystem Integration:
    • Identify and install essential apps for SEO, email marketing, and customer support.
    • Set up automated workflows using tools like Klaviyo for Shopify.
  • Shopify Marketing & Ads:
    • Create Facebook & Instagram Shop integration directly within Shopify.
    • Run Google Shopping Ads and Dynamic Remarketing campaigns.
    • Optimize the store for mobile users to maximize sales from mobile traffic.
 

Amazon Seller & Flipkart Seller Course

Dominate the world of marketplaces. Learn the specific algorithms and requirements required to sell successfully on Amazon and Flipkart.

  • Account Setup & Compliance:
    • Navigate the registration process for Amazon Seller Central and Flipkart Seller Hub.
    • Understand GST compliance, tax invoicing, and policy guidelines for both platforms.
  • Product Research & Listing Optimization:
    • Product Research: Identify profitable niches and high-demand products using tools like Jungle Scout and Helium 10.
    • Amazon SEO: Optimize product titles, bullet points, and descriptions with backend keywords to rank in search results.
    • A+ Content: Design rich media content (Enhanced Brand Content) to increase conversion rates.
  • Advertising & Fulfillment:
    • Amazon PPC: Manage Sponsored Products, Sponsored Brands, and Display campaigns.
    • Fulfillment: Understand FBA (Fulfilled by Amazon) vs. FBF (Fulfilled by Flipkart) vs. self-fulfillment.
    • Manage inventory health, returns, and performance metrics (LGS – Low Good Score).

Google Analytics (GA4)

Data is the backbone of any successful e-commerce business. Master Google Analytics 4 to understand who your customers are and what they do on your site.

  • Setup & Configuration:
    • Set up a GA4 property and install the tracking code on your website or store.
    • Configure Events (Add to Cart, Purchase, View Item) and Conversions.
  • Audience & Behavior Analysis:
    • Use Real-time reports to monitor active users.
    • Analyze Traffic Acquisition reports to identify which channels (Search, Social, Direct) bring in the most revenue.
    • Understand Engagement metrics (Average Engagement Time, Event Count).
  • Monetization Tracking:
    • Track E-commerce Purchases, Revenue, and Refunds.
    • Analyze the Funnel Exploration report to see where users drop off during the checkout process.
 

Marketing Automation Tools

Manual marketing is inefficient. Learn to automate repetitive tasks to scale your business without increasing your workload. 

  • Email & SMS Automation:
    • Build Drip Campaigns for welcome sequences, abandoned carts, and post-purchase follow-ups.
    • Segment customers based on behavior (e.g., VIPs vs. churn risks) and send personalized offers.
  • CRM & Chatbot Automation:
    • Manage customer relationships using HubSpot or Zoho CRM.
    • Integrate chatbots (e.g., ManyChat or Intercom) to answer FAQs and qualify leads 24/7.
  • Workflow Management:
    • Connect different apps (e.g., connecting Shopify to Google Sheets or Slack) using tools like Zapier or Make.
    • Automate social media posting and reporting to save hours of manual work.

Why Choose Tulsi Academy for E-Commerce?

  • Learn by Doing: Build a live Shopify store or list a real product on Amazon/Flipkart during the course.
  • Marketplace Expertise: Get certified training specifically for the Indian market (Flipkart) and the global market (Amazon).
  • Tool Proficiency: Master the SaaS stack that runs the e-commerce world: Shopify, Google Analytics, Canva, Mailchimp, and Zapier.
  • Business Mentorship: Learn not just technical skills, but the business acumen needed to negotiate with suppliers, price products, and scale profits.

Launch your digital empire. Join Tulsi Academy today.

Tulsi Academy is a trusted name in distance education, providing flexible and affordable learning programs to help students achieve academic success from the comfort of their homes.

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