Digital Marketing Courses

Master Digital Marketing: Become a Growth Architect

Comprehensive Training in SEO, Social Media, Content, and Performance Marketing

In a world where every business is going digital, the ability to reach, engage, and convert customers online is the most valuable skill in the modern economy. Digital Marketing is no longer just about posting on social media; it is a data-driven science combined with creative storytelling. At Tulsi Academy, our Digital Marketing curriculum is designed to transform you into an all-round marketer capable of driving real business growth.

Whether you want to master the art of ranking #1 on Google, creating viral content, or running high-ROI ad campaigns, our courses provide the tools and strategies you need to succeed in this dynamic field.

Digital Marketing (Complete Program)

This 360-degree masterclass covers every facet of the digital landscape, providing you with a holistic understanding of how different channels work together to build a brand.

Integrated Marketing Strategy:
- Learn to create cohesive campaigns that align SEO, Social Media, Email, and Paid Advertising.
- Understand the Digital Marketing Ecosystem and how to allocate budget across channels for maximum ROI.
Customer Journey Mapping:
- Analyze the customer lifecycle from Awareness to Consideration, Conversion, and Retention.
- Design targeted strategies for each stage of the marketing funnel.
Analytics & Reporting:
- Master the art of measuring success using Google Analytics 4 (GA4) and Data Studio.
- Learn to create dashboards that track KPIs (Key Performance Indicators) and prove ROI to stakeholders.

Digital Marketing Fundamentals

Before diving into tools, one must understand the core principles that drive online consumer behavior.

The Digital Landscape:
- Understand the differences between Inbound (Pull) and Outbound (Push) marketing.
- Explore the evolution of the web: Web 1.0, 2.0, and the emerging Web 3.0.
Market Research & Persona Building:
- Learn to conduct market research to identify target audiences.
- Create detailed Buyer Personas to tailor your messaging effectively.
Marketing Psychology:
- Apply psychological triggers like scarcity, social proof, and reciprocity in digital campaigns.

Search Engine Optimization (SEO)

SEO is the art of getting your website to the top of Google’s organic search results without paying for ads.

On-Page SEO:
- Master Keyword Research using tools like Ahrefs and SEMrush to find high-value search terms.
- Optimize meta titles, descriptions, headings, and content for relevance.
Technical SEO:
- Learn website speed optimization, mobile-friendliness, and site architecture.
- Implement Schema Markup and XML Sitemaps to help search engines crawl your site.
Off-Page SEO & Link Building:
- Build authority through high-quality backlinks.
- Master Local SEO to rank in “Google Maps” for local businesses.

Search Engine Marketing (Google Ads)

Get instant visibility and traffic by mastering the world’s most powerful pay-per-click (PPC) advertising platform.

Google Ads Network:
- Learn to set up campaigns across Search, Display, Video (YouTube), and Shopping networks.
- Understand Quality Score and how to improve Ad Rank.
Bidding Strategies & Budgeting:
- Master bidding strategies: Manual CPC, Cost Per Click (CPC), Cost Per Acquisition (CPA), and ROAS (Return on Ad Spend).
- Optimize budgets to maximize conversions while minimizing cost.
Conversion Tracking & Optimization:
- Set up conversion pixels to track sales, leads, and sign-ups.
- Perform A/B Testing on ad copies and landing pages to improve performance.

Social Media Marketing (Facebook, Instagram, LinkedIn)

Connect with billions of users where they spend their time, building communities and brand loyalty.

Platform-Specific Strategies:
- Instagram: Master visual storytelling, Reels, and influencer collaborations for lifestyle brands.
- LinkedIn: Learn B2B marketing, lead generation, and professional branding.
- Facebook: Utilize advanced targeting options (Demographics, Behaviors) and Groups.
Organic vs. Paid:
- Build an organic following through engagement strategies and community management.
- Design high-converting Meta Ads (Carousel, Single Image, Video) with custom audiences and lookalike audiences.
Content Calendars:
- Plan and schedule content effectively using tools like Hootsuite or Buffer.

Content Marketing

Content is the fuel that drives all digital marketing activities. Learn to create content that educates, entertains, and converts.

Content Strategy:
- Develop a Content Pillar strategy that supports SEO and brand authority.
- Learn to craft compelling Copywriting for ads, emails, and blogs.
Content Formats:
- Master long-form content (Blogs, Whitepapers) for lead generation.
- Create short-form content (Infographics, Memes, Reels) for social engagement.
Distribution & Amplification:
- Learn how to repurpose content across multiple channels.
- Use content marketing automation to nurture leads through the funnel.

Email Marketing

Email remains one of the highest ROI channels for nurturing leads and retaining customers.

List Building & Segmentation:
- Create lead magnets (Ebooks, Webinars) to build a targeted subscriber list.
- Segment your list based on behavior, demographics, and purchase history.
Automation & Drip Campaigns:
- Set up automated workflows: Welcome sequences, abandoned cart emails, and re-engagement campaigns.
- Use Mailchimp or Klaviyo to manage complex customer journeys.
Optimization:
- Master A/B testing of subject lines to increase Open Rates.
- Optimize email body design for Click-Through Rates (CTR).

Affiliate Marketing

Learn how to build a passive income stream by promoting other people’s products or running an affiliate program for your own brand.

Finding & Joining Programs:
- Identify profitable niches and high-paying affiliate programs (e.g., Amazon Associates, ShareASale).
- Evaluate commission structures and cookie durations.
Promotional Strategies:
- Learn to promote products authentically through blogs, reviews, and social media.
- Master SEO for Affiliate Sites to drive organic traffic to your links.
Running Your Own Program:
- Understand how to set up an affiliate program using platforms like Impact or Commission Junction.
- Recruit affiliates to sell your products on a commission basis.

YouTube Marketing

Video is the future of content consumption. Master the world’s second-largest search engine.

Channel Setup & Branding:
- Create a professional channel with optimized art, descriptions, and playlists.
- Understand YouTube Analytics: CTR (Click Through Rate), Audience Retention, and Watch Time.
YouTube SEO:
- Optimize video titles, tags, descriptions, and thumbnails to rank in search results.
- Learn to design click-worthy Thumbnails that drive clicks.
Monetization & Growth:
- Learn the requirements for the YouTube Partner Program (YPP).
- Strategies for increasing subscribers and using YouTube Ads for growth.

YouTube Marketing

Video is the future of content consumption. Master the world’s second-largest search engine.

Channel Setup & Branding:
- Create a professional channel with optimized art, descriptions, and playlists.
- Understand YouTube Analytics: CTR (Click Through Rate), Audience Retention, and Watch Time.
YouTube SEO:
- Optimize video titles, tags, descriptions, and thumbnails to rank in search results.
- Learn to design click-worthy Thumbnails that drive clicks.
Monetization & Growth:
- Learn the requirements for the YouTube Partner Program (YPP).
- Strategies for increasing subscribers and using YouTube Ads for growth.

WhatsApp Marketing

Leverage the world’s most popular messaging app for direct, personal marketing and sales.

WhatsApp Business Setup:
- Set up a WhatsApp Business Profile with catalogs, auto-replies, and quick replies.
- Learn the difference between WhatsApp Business App and WhatsApp Business API.
Broadcast Lists & Groups:
- Use broadcast lists to send personalized updates to up to 256 contacts at once.
- Build and manage communities in WhatsApp Groups for engagement.
Click-to-Chat Marketing:
- Create WhatsApp Links for websites, social media bios, and ads to direct customer queries instantly.

Influencer Marketing

Leverage the trust and reach of influencers to amplify your brand message.

Finding the Right Influencers:
- Identify Micro vs. Macro influencers and determine who fits your brand budget and goals.
- Use tools to analyze influencer metrics (Engagement Rate, Audience Demographics).
Campaign Management:
- Structure deals: Paid partnerships, Barter deals, or Affiliate commissions.
- Brief influencers effectively while allowing creative freedom.
Measurement & Compliance:
- Track promo codes and affiliate links to measure ROI.
- Ensure compliance with disclosure guidelines (e.g., #Ad, #Sponsored).

Why Choose Tulsi Academy for Digital Marketing?

Live Projects: Work on real campaigns for real brands to gain hands-on experience.
Tool Mastery: Get certified training in Google Ads, Analytics, Meta Blueprint, and HubSpot.
Industry Expert Faculty: Learn from marketers who are actively managing campaigns for top clients.
100% Placement Assistance: Prepare for roles like SEO Executive, Social Media Manager, PPC Specialist, and Content Strategist.

Master the digital landscape. Join Tulsi Academy today.

Manipal University Online

Master Digital Marketing: Become a Growth Architect

Digital Marketing (Complete Program)

Digital Marketing Fundamentals

Search Engine Optimization (SEO)

Search Engine Marketing (Google Ads)

Social Media Marketing (Facebook, Instagram, LinkedIn)

Content Marketing

Email Marketing

Affiliate Marketing

YouTube Marketing

YouTube Marketing

WhatsApp Marketing

Influencer Marketing

Why Choose Tulsi Academy for Digital Marketing?

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